instal the last version for apple Blue Ocean Strategy

The authors point out that this is partly due to the patents that SEB secured. Ten years later ActiFry remains the market leader. The result was a product called ActiFry, which requires no frying and uses only one tablespoon of oil to make two pounds of fries. They set out to design a fryer that made healthy, fresh fries without frying.

The conventional wisdom was that making French fries required frying and that frying required a lot of oil. Groupe SEB, a French multinational, wanted to compete more successfully in the market for French fry makers. Indeed, one example quoted in the first chapter of the book demonstrates the point well. But secondly you need to find a way of ensuring that competitors cannot enter and prevent you creating value for your business. We believe that to be successful in blue oceans, first you need to identify one. The fill title of the book including the words ‘beyond competing’ make this clear. However, the same major flaw in the authors’ thinking persists. The authors define Blue Ocean Shift as ‘a systematic process to move your organisation from cut-throat markets with bloody competition – what we think of as red oceans full of sharks – to wide open blue oceans, or new markets devoid of competition, in a way that brings people along.’ It is a good read with many interesting and relevant examples (always a sign of a good business book, for us at least). Now a new book Blue Ocean Shift by the same authors has been published.

Chan Kim and Renée Mauborgne was published in 2005, with an expanded edition following in 2015.

Instal the last version for apple Blue Ocean Strategy